Social Networking is a community of individuals who share a common interest and interact with each other. They share common interests and have close knit relationship with each other. ORKUT is one of popular social networking sites.

Orkut had 100,000 members within 48 hours of its launch and the membership is still growing. Since its inception in 2004, Orkut has seen incredible growth around the world. It is often heard that Orkut means a lot to them. With so many members, the temptation of meeting old and new friends is strong. Its membership was at first through invitation only, but now is through Gmail. More and more people log on to it, people get familiar with it as they repeatedly return. The craze for Orkut has not diminished and does not look that it is going to do so in near future.

Social Networking is a rage and many sites have come and become popular but are not to be seen anywhere on the net now. Quite a few of them have come and were predicted as to be the next big thing and have many of these have come along and how many were touted as the next big thing. How many have disappeared completely or find themselves in some strange little unexplainable niche. Though Orkut is still there and will be for quite some time. It is still running in its own steam.

Orkut has been wildly popular in Brazil, where more than 70% of its users are based. Indeed, Orkut has made Portuguese a second language in its interface. Though in USA, the country of its inception it is not so popular.

Despite the fact that Orkut is known as social networking site it can be great tool for growing your business and advancing your career. The trends set by Orkut like the virtual networking may be looking like a social trend right now but expect it to become an integral part of standard business practice just as e-mail has. It not only will have social networking but also business networking which makes it so compelling.

To Internet companies around the world, it has become more than apparent that Internet users are embracing Orkut with great enthusiasm. The Internet is becoming more than just a place to find information - it is now a place to interact, communicate, learn and opine on a wide variety of subjects. Orkut has a forum that has popped up all over the site in order for members to share information, ask questions and even form relationships. This is a trend which is not going to fade away anywhere in near future.

Orkut has a population of teenagers and middle aged people also. Every year new users join Orkut and the chain is ever growing. The bubble of Orkut has not burst and does not look like it is going to burst in near future. There are other social networking sites like MySpace, Facebook but it has kept its feet firmly planted. The trend in Orkut will not only be in social networking but also business networking.

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