In the conventional business world, two companies may have the same name if they do not conduct a similar business or do not have similar product lines. Both the companies having same name but different line of business can coexist comfortably. However, in the world of internet and web, same name for two different cannot own the same domain name.

One puts a lot of money and energy into building a business and if one is forced to give up the domain name; the business is likely to suffer due to it. So, you need to put your best efforts in choosing a domain name that is both distinctive and non-infringing and keeping a check with the help of law to see to it that it is not taken by anyone else.

Selecting a domain name that is same or very similar to another well-known brand, can lead to legal action. The regulations governing these issues are dealt by Internet Corporation for Assigned Names and Numbers (ICANN).

There are certain copyright policies regarding domain names which have been set up by ICANN. The Uniform Domain-Name Dispute-Resolution Policy (UDRP) was introduced by ICANN to avoid domain name copyright violation during the registration process. All registrars accredited by ICANN have adopted the policies for all top level domain names such as .com, .org, .net and others.

Under the law in U.S.A., it is not mandatory to request for copyright registration. However, registration has numerous attached benefits. Copyright registration can be done with a single application available from some reference books and public libraries and is valid for a period of three months. Submit the application forms plus registration fee to the US Copyright Office. If anyone violates the copyright law then the copyright owner can file a complaint against the offender before the court. Using the IP address and ISP, the person who uses unauthorized copyright domain names can be identified and subjected to high penalties. The rules have which have come up due to heavy irregular practices on the net are now controlled to a certain extent by these rules. In practice how much are they followed and up to what level are they successful is another story.

A person who is trying to misguide the users by intentionally choosing a domain name  very similar to another domain name is very likely to lose right of that domain name.

The laws have changed and another factor which can lead to dispute of a domain name is that the person taken a particular domain name may have never carried out any business under that name or there is no person in that company similar to that name. Financial gain for reselling a domain name will lead to loosing a particular domain name.
If your domain name is same as your name then you may be allowed to continue to use it, in spite of the fact that it is similar to someone else’s domain name. But the usage of such a name is governed by certain conditions set by court.

With the increase in the use of the internet world wide the viability of cyber laws ahs becomes all the more important so it is best in the interest of your business that you get your domain name copyrighted.

To get a great deal of traffic on your is no simple matter, and also to find a hosting company for a site that is well promoted. Having spent the time to drive traffic to a website, no one would like that the website should go down. As the old saying goes, time is money, and the right web host can make a big difference when it comes to your site.

Bandwidth is one of the most important design considerations one has to keep in mind before picking a web host. If the web host is who is providing metered bandwidth to its clients will not do a lot to drive traffic to the site. This caused sluggish service, severe customer complaints and general heartache all around. Bandwidth can determine how many visitors one can receive per month.

Web Masters do not know the importance of bandwidth until they start running out of it. At that time the start taking action as to paste notices all over their site begging users not to save every page. Think about the fact that it is the same bandwidth that is consumed by the user when viewing pages that is consumed when the user saves it. When the site is being uploaded the web master did take the fact that he or she would have to spend extra money every month on bandwidth.

No matter how excellent any website is in terms of design and programming, when it comes to hosting, the web host has to have the necessary software to make all the programming work. Apart from that there are a excess of factors such as security and space. But when it comes to traffic, only one factor is important, and that is bandwidth. Getting to any site can be similar to getting home during rush hour if you do not have enough bandwidth, it’s very uncomfortable.

One thing that will go a long way in making certain that one does not have problems is that should avoid taking shared web hosting. A major disadvantage of shared bandwidth is that if ten websites reside on a server, and share bandwidth, then bandwidth is served on a first come first served basis so the traffic which has to come to you will have to wait and by that time maybe the user will loose interest and go to another site.

The only advantage of shared bandwidth can be got when you are the biggest drawer of traffic on your server; however this cannot be a sure shot guarantee. The only advantage is when you are on a basic budget. But for serious traffic, you can be sure you will have problems.

Dedicated hosting gives you private root access, your own unshared bandwidth, secure access, and one server for you and no one else. This is the best kind of hosting if you are a fairly large site and you expect large amount traffic. So it will be better to generate more traffic the type of web host you choose should have all the facilities of guarantying good traffic.


Brand Name is the cornerstone for a web hosting company. It is more than just a business catchphrase. It has become the core of selling in the new economy. A brand represents many more indefinable aspects of a product or service. It gives an image of feelings and perceptions about quality, picture, lifestyle and status of any product. People don’t buy because of the product but because of the brand name. You have to create in the mind of customers and create the view that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it.

Creating a powerful brand will in turn let you create a powerful marketing program. The customers has to be convince that your product is worthy of purchasing. No amount of advertising dollars, fancy packaging or public relations will help you achieve your sales goals. Therefore, successful branding programs begin with superior products and services, backed by excellent customer service that permeates an entire organization.

Creating a strong brand identity will build mind share in the minds of customers and it is one of the strongest competitive advantages imaginable. As a result, customers will think of your business first when they think of your product category.

A brand once created will live up to along time A brand in one thing that will not go away in due course of time. It creates a lasting value above the other services of your product. There are many factors which help in creating a brand name.

The customer always associates a product with a brand. Whenever a person wants to search for any product it goes to Google. It creates the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand image is generally developed by attributing a ‘personality’ to or associating an ‘image’ with a product or service, whereby the personality or image is ‘branded’ into the consciousness of consumers. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management.

Branding in any form is used to create awareness among the customers. It helps the customers to e familiar with the brand and to recognize the service with the brand. It saves the customers their time as they go in for brand straight away instead of looking for other items. The customer can easily choose preferred brand among 1000’s of other times just because of a well recognized symbol, word or trade mark that can not be possible with out effective branding.

The outcome of effective branding can be seen in terms of ‘brand equity’ that is the value of a brand in terms of its perceived brand awareness, recognition, loyalty and associations from customers.

To launch any service by a known brand name is always under the same brand name as it gives an advantage to the company. People as soon as they see that brand associate it with the particular brand. When a brand name is created it will lead the customers not to check the background of the company.


The latest trend is to provide unmetered and unlimited bandwidth by the hosting servers. It has the advantage of not being deceptive for the customers. The market is always customers not the buyers the customer will decide what it has to buy, the seller is not able to decide the market.

The concept going on today is that bandwidth limits are no longer meaningful, but the usage of CPU and memory is more meaningful. As per the description of unmetered bandwidth the ultimate thing that limits bandwidth consumption is the amount of server resources used. The decision to gamble by offering unmetered bandwidth is based on mathematical reasoning and it’s a calculated risk.

It has been said that unlimited hosting cannot be taken at the face value but has to be taken at par with bandwidth or space. It general terms it can be said that unlimited means the regular or any standard website may need. Unmetered bandwidth on shared account means that a single user can use the complete bandwidth allotted to the server. It has been observed that it’s possible only for the dedicated servers. So all in all it’s not a very honest approach and is deceptive.

The main point in all this is that bandwidth costs money and the higher the bandwidth the hosting company provides you, lower will be its profit. So how does unlimited or unmetered bandwidth. It is just the question of doing calculations. The web sites use only a fraction of the bandwidth which is given by their web hosting companies. If the number of websites for any web hosting company is large then they can easily calculate how much bandwidth is actually used. It then gives them an average of the large traffic spikes in a given period of time and still be, then they can safely offer unlimited bandwidth and remain profitable

The marketing claims of web hosting companies having unlimited and unmetered bandwidth cannot at one go be called false. If you use unmetered bandwidth and are continuously using excess bandwidth it will not be surprising to hear from the sales people of the company that you have used extra bandwidth.

Unmetered bandwidth does work well for the web hosting companies as they try to sell more bandwidth. These unmetered bandwidth leads to having more companies in their business net, though with lesser profit. More business with less more profit will add to more profit on an average.

Unlimited bandwidth lets you have the facility of having unlimited traffic to you website. It will be better if while buying unlimited bandwidth you check the unlimited bandwidth description area of the hosting contract. It will make sure that you are not cheated and unlimited bandwidth web hosting should remain a feature so long as you host your website with an unlimited bandwidth web host company.

Unlimited bandwidth is very popular and gets lots of publicity but while going for it will be better to check as the real danger lies in the practice of overselling bandwidth. Unmetered bandwidth is not misleading advertising to a potential client. Unlimited is not possible but unmetered is possible as it is a common fact that bandwidth is a service that someone needs to pay for eventually.


As the demand for net is growing in leaps and bounds the business for web hosting companies is also growing. Small web host companies are in pressure and cannot compete with bigger companies. The small companies cannot invest in latest technology and new equipment. However with changing times technology has become more and more accessible and so the smaller web hosting companies are becoming popular. The smaller companies with their latest technology are here to stay. It is a known fact that it is easier to hale and manage 2000 business people than 20,000 business people. They give personal attention when the business is small and easily manageable.

The number of web hosting companies is abundant on the net. The ratio of web hosting companies offering their services is in thousands and they offer their services to millions of websites. To choose the right one, you need to ensure their credentials

The three new web hosts of 2007 are IPowerWeb, Bluehost and HostGator. IPowerWeb is as the name suggests a powerful deluxe web hosting package. It has the facility to please all its clients regardless of their needs. It is a consolidated, comprehensive web hosting package. Business Pro is the type of package which caters to the need of beginners, professionals or even the established business houses. Not only does it offer free domain and design templates but also offers to transfer clients who obtain free marketing. IPowerWeb provides 50 GB of disk space to its customers and 750 GB of monthly sit transfer.

Bluehost comes at a relatively cheaper price so is a good bet for small business. It gives the liberty of fully approaching an assortment of features at a low cost along with enhanced multimedia features. Enhanced storage and site transfer capabilities is another attractive feature of Bluehost. Bluehost gives a 200 GB disk space with a monthly site transfer of 2000 GB. Bluehost gives you the advantage of not having to skimp on space or site transfer.

HostGator comes with the facility of money back within one month if not satisfied with the product – its most advantageous feature as it lets the user to feel free to work with it. It has a wealth of control panel options along with support features. It lets the beginner to test the waters before they swim in deep waters. It provides 50 GB of disk space and only allows for 200 GB of monthly site transfer.

Well, not Web 2.0 the development technique to deliver engaging, interactive, Web-based applications, but Web 2.0 hype will fade. It will fade as we realize that what we are calling Web 2.0 today is a natural evolution of Web-based development that began nearly 10 years ago and as the plethora of Web 2.0 companies face the realities of a tough and fickle market. While the best of the ideas will survive, we’ll see consolidation, cherry-picking acquisitions, and a whole lot of used servers for sale on eBay.

While entrepreneurs have turned their collective attention to the get-rich-quick Web 2.0 movement, business customers have been largely ignored. Next year, however, the pendulum swings back to business. After all, they are the customers who have resources and pay for the products they use. Expect, though, the look and feel and service-oriented approach to significantly influence the design and delivery of enterprise software.
The trend to be online is here to stay. When the internet started the main job of the people surfing the net was to search for information. Well the trend has certainly changed, now the web search engines have developed specialized search engines for almost everything. The search is just for everything local search, book search, image search, video search and so on. Websites will have to optimize search engines so that the local search is given top priority. People have developed the habit of searching for each and everything on the net.

Social networking saw a huge development in 2006 with the coming of sites like Facebook and Myspace. Web 2.0 made an enormous impact in 2006 and is here to stay. Web 2.0 technologies such as blogs, social networking, video sharing has given all and sundry a right to be heard and to share their ideas and creations. This will lead to growth in websites which allow people to interact with each other. Organizations like church, ministry, educational institutions, and business organizations allow people to express their ideas and to upload photographs, links etc through blogs, forums and polls.

PHP5.2 is the new release for the year 2007, but has it made any difference. Only time can tell, but one thing is for sure PHP5 released in 2006 is more acceptable to people having business enterprise and who are amateur developers. It has been observed that PHP4 is still the default host of the of web design. The trend is continuing to change and Python and Ruby are gaining support.

Top grade publicity has led to majority of adoption of hosts like Site5 and Thinkhost. In the year 2007-2008 this growth will continue with rising host support for Ruby and maybe the ‘alternative’ window will be open, there may be some web hosts who will improve their support for other languages. At present Python support is often limited to CGI and an old version like 2.2 with at best a few 3rd party modules available.

The implication of this is that the mainstream web hosts will expand into the market of geek hosts like GrokThis.net and TextDrive and eventually the market for web hosts focusing on supporting different languages/environments than mainstream web hosts will increase.

The new web hosts are cheaper and are offering attractive features for its customers. The fact that to attract business new web hosting companies provide great offers deals to customers, though they may lose money at first. The new web host can provide for 50% lower prices and twice as much customer on each server. As the number of customers increases the profit margin also slowly increases.

With the Web 2.0 movement entrepreneur have got rich but business customers have been largely disregarded. The trend is going to change and the change will swing back to business. Business people are the customers who have resources and pay for the products they use.

In the midst of this vast atmosphere, individuals will prefer to host their information the choice will be for the providers that offer the most meaningful and relevant informative content. The web hosting service will be a target of better market and better business for all.

Congratulations! After much thought and consideration, you finally took the plunge and decided it was time to have your own web site. That’s a great accomplishment in itself. However, now you’re left with another daunting task — selecting a quality web host.

Selecting a good web host is of the utmost importance. However, with all of the technical mumbo jumbo, knowing what to look for can be very intimidating to say the least.

For this reason, I have devised a list of the most frequently asked web hosting questions.

Question: I’m not exactly sure what a web host is. Can you please explain?

Answer: A web host is a company that provides you with server space for your web site. This includes all of the files associated with your web site. When your web address is typed into a browser, the web host displays your pages.

Question: Is it true that a good web host will cost me a lot of money each month?

Answer: Although the old adage “you get what you pay for” still holds true, there are many quality web hosts that are reasonably priced. You can expect to pay $20 - $50 a month for up to 50MB of space depending on the company and your specific needs.

Question: I have been considering hosting my site with a free hosting company, but I’m a little concerned with their reliability. Can you shed some light?

Answer: NEVER host an ecommerce web site with a free hosting
service. These services are highly unreliable and could care less if your site goes down. Their main concern is with their advertisers. As long as their ads are up and running, for the most part, they could care less about you or your site.

In addition, sites hosted with free services look very unprofessional. If you’ve taken the time to get your own web site designed and your own domain name, why would you risk your success and host with a free service? It’s just not worth it.

Question: I’m at my wits end. I’ve been to so many hosting companies and am completely overwhelmed. I have no idea what
company to go with. Can you please tell me what I should be looking for in a good host?

Answer: Selecting a quality hosting company can be an intimidating process. Your first consideration should be the company.

• Do they offer fast connections?
• Do they have a back-up system in place to protect your
data in case there is a power outage?
• Do they require you to make payments in advance?
• Do they require a long-term contract?
• Do they charge set up fees?
• How is their customer support? Test them.
• Do they provide you with free access to a secure server
for order processing?
• Do they offer shopping cart software to process
your orders?
• Do they provide you with an online Web Site Manager?
• Do they provide you with an online support manual?

Ask for references. Talk with some of their customers and ask them if they have been satisfied.

Here are some basic features you should look for when
selecting a web host:

1) 24/7 reliable tech support
2) Your own domain name (www.yourname.com)
3) At least 10GB of monthly transfer (traffic)
4) A minimum of 20MB - 50MB of server space
5) Unlimited true POP email accounts - name@yourdomain.com
6) Unlimited email aliases
7) Email forwarding
8) Unlimited autoresponders
9) Your own unrestricted CGI-Bin
10) Access to SSL Encryption for secure transactions
11) MySQL Database
12) Perl
13) htaccess password protection
14) Server Side Includes (SSI) support
15) Design (and upload to) your site using Netscape or
other HTML editing software
16) Microsoft FrontPage Server Extensions for those
utilizing FrontPage
17) Unlimited free access to your server via FTP/Telnet
18) Easy access to your log files
19) Statistics on visits to your site
20) Referral Program

When selecting a web host, you must look at the entire
picture prior to making your decision. You may find a host
that charges $5.00 - $15.00 a month to host your site,
however, their technical support may be poor, or your web
site may be slow or down a lot.

A lower monthly payment may look appealing, but how much is
it actually going to cost you in lost sales? Most likely much more than the amount you’ll save.

Businesses of all sizes are looking at ways to drive efficiencies and are increasingly moving towards hosted options, particularly hosted Microsoft Exchange. The analyst group Radicati suggests that Microsoft Exchange will have 200 million users by 2009, so as a Web hosting company it’s a great opportunity for you to increase revenues from existing customers, as well as to attract new customers.

The question is whether it is more beneficial for you to build and maintain the infrastructure in-house or use a private label service to deliver hosted products to your customers.

The hosted services you’ll deliver are business critical applications such as email, so it is essential that they are always available to your customers without any extended downtime. In order to guarantee this, it is critical that you start with the correct hardware and software, and that it is configured, maintained and supported by trained personnel.

In addition, the hosting environment must be kept up-to-date and under the correct conditions. Your customers will also need to know that their data is safe and that they can get help if they have a problem, no matter what time of day or night it is. This often makes support a deciding factor.

To build your own in-house infrastructure, you will need a capital investment of up to $100,000, and you can expect to continue to pay for running costs and upgrades. Building and maintaining an in-house infrastructure also requires experience, planning and a highly skilled team to make sure that everything is managed efficiently.

Using a private label service means that all of this is taken care of for you: there are no up-front costs of buying and configuring the hardware and software; there are no ongoing upgrade or maintenance costs; and the service provider manages the Exchange environment, security and backup 24×7.

All you have to do is sell the service and provide tier-one support for basic problems customers may encounter, such as mailbox creation, email access and updating their DNS – most service providers will also offer tier-one training for your support teams. Any tier-two (technical) problems and inquiries can be escalated to the service provider, where they will be dealt with by a specialist support team.

In order to sell hosted Exchange to customers with confidence, you need to know that the service is reliable and secure. Your service provider should be able to give you this confidence. Our private label services, for example, are run in the latest Class A datacenters with N+1 redundancy, which are designed to create the optimum environment for servers and other hardware. This includes redundant power feeds, uninterruptible power supplies, backup generators, cooling and the latest security. The state-of-the-art systems are also designed so that there’s no one single point of failure, which means that they are incredibly reliable and can offer a minimum of 99.9 percent uptime.

Further, access to servers is restricted to a limited number of authorized engineers and security is strictly enforced using the very latest technology, including video surveillance, motion sensors and controlled ID key-cards, as well as security guards stationed at every entrance to the site.
In terms of selling to customers, private label programs often have services that are completely customizable, so you can match all color schemes, wording and logos to your company’s other assets. Some suppliers also offer professional Exchange marketing collateral designed for easy re-branding and even run joint business planning programs with partners.

As a result, you can now offer customers the best products that allow them to take advantage of enterprise-class Microsoft Exchange email and collaboration tools for a low per mailbox monthly fee, without the cost of buying, running and supporting the hardware and software yourself. There’s simply no reason to do it in-house.

Microsoft Exchange 2007 is the new version of Microsoft’s market-leading Exchange email server. It simplifies communications, improves your ability to share information and increases message security and compliance.

Exchange 2007 is the most advanced messaging solution available, with full email, contacts, calendaring and wireless access capabilities. However, it is expensive to buy and install – over $10,000, even for smaller companies.

The most cost-effective way to implement the Exchange 2007 server for a small or midsized organization is to use an Exchange hosting provider. This will allow you to benefit from the new features, without paying the upfront costs of building an Exchange server in-house or having to maintain the server in the future.

Here are some of the new features of Exchange 2007:

Simplified and Integrated Communications

• Exchange 2007 allows you to customize your Out of Office messages through improved options, such as setting distinct messages for internal and external contacts.

• The Autodiscover feature will allow you to set up your Exchange account to the Outlook client quickly and easily – all you have to do is enter your email address and password and you’ll be started in minutes.

• Instant search will help you to locate information from any part of your Inbox by letting you search your e-mail (including attachments), contacts, tasks and calendar all at once.

• Unified Messaging lets you receive and access email, voicemail and faxes all in one place – your inbox.

Share Information and Schedule Meetings

• The sharing and meeting-scheduling tools of Exchange 2007 allow you to share calendars, task folders, contact lists and other information with colleagues and request to see the recipient’s information at the same time, allowing for improved group collaboration.

• Improved security levels for sharing govern who can view your schedule. You may provide access on a case-by-case basis and set different levels of permissions as you choose.

• The new Exchange 2007 Scheduling Assistant suggests the best time for a meeting based on the desired attendees’ schedules and even takes into account resource availability.

• The Booking Attendant easily allows you to schedule resources for your meetings by making it simple to search for and find available conference rooms or other resources.

Increased Message Security and Compliance

• Integrated security technologies provide the latest in active messaging protection to stop unwanted spam and viruses from entering your inbox.

• The new E-Mail Postmark technology manages email legitimacy by applying a token to email messages it sends as a check for the reliability of incoming messages.

Web hosting is a difficult industry, with prices and customer loyalty both on the decline. Most Web hosting companies are expanding their service offerings to fight these trends, and many of them are looking to offer hosted Microsoft Exchange services.

Research confirms that the vast majority of small businesses do not have sophisticated email, with mobile access and sharing of calendars, contacts and files. This leaves enormous growth potential for an offering that meets those needs.

The challenge for Web hosts, however, is the same as that of your small and medium-sized business customers: in order to offer an effective Exchange service, you have to invest large amounts of capital in the hardware and software, then manage the systems, maintain the equipment and the network and also support end-users.

The total cost over the first year, can easily exceed $100,000, which is both a large risk and also a difficult investment to recoup.

There is now an alternative, however: a number of hosted Exchange providers now offer private or white label partner programs, which allow you to sell your customers the latest hosted Exchange services, under your own brand, but without having to invest heavily in infrastructure, software and specialist personnel.

These private label programs offer the same infrastructure that the providers’ own customers use, with clustered servers, SAN storage, guaranteed uptime and all of the latest features of Exchange, badged as your own service.

The suppliers also provide marketing materials, sales coaching and level two support, which is handled by their own in-house support teams with specialist knowledge.


Web hosting services are in very high demand and therefore any re-seller who knows what they are doing can make a bundle quickly without too much trouble.However, just like in any other business, one needs to be cautious and to be very much aware of exactly what they are doing.

The first and most important thing you need to do is find a reliable web hosting service. And that host also needs to have a good reseller program. There are not too many around that have this ideal combination but they are there, if you know where to look.

A reliable web host will mean that the clients you sign up will not run into problems and in case they do, the host must be able to provide proper customer service and respond quickly to any technical problems. This is very important because your reseller business will grow much faster if your current customers are able to refer others. Or if you can refer prospective customers to a portfolio of satisfied current clients.

You will be able to earn more with hosts that already have reseller programs as they will already have good packages on offer that you need to pay very little for and yet have high revenue potential with. Some reseller programs are specifically designed so that resellers are able to enter the web hosting business with very low overheads.

These days we have hosting services that have flexible plans. This will enable you to sign on a higher volume of customers and should also give you a more reliable and steady stream of income. In one popular program I know the reseller pays only $ 29.95 per Month for 2 GB space/10 GB Bandwidth. If the reseller has 100 accounts hosted @ $ 6.00/month. He has to bill his customers every month and will get paid a total of $ 600 income ($ 570.95 Profit)

As a reseller you will also need to have a well thought out plan on how you are going to market and promote your own web site. There is no way your reseller program is going to be successful unless you have a system for attracting enough traffic to your web site so that you have a good chance of turning a high percentage of that number into actual paying clients who will pay the web host you are working with, so that you can in turn get your reseller commissions.

It is absolutely important for the reseller control panel at the web host to provide absolute control for you as a reseller to manage and invoice your clients. This is especially useful where you have a monthly payment system. In this case good records are imperative so as to ensure that follow up for payment is made as easy as possible. There are some hosts that even have private label features and offer multi lingual control panel.

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